WOODSHORES studio

Your Timepiece Design, Cost and Production Resource

  • Mastering Your Product
    • Art Direction
      • Performance, Pedi​gree and Per​sona
      • Perceptual Brand Mapping
      • Competitive Intelli​gence
    • Finding the Right Creative(s)
    • Product Development Process
  • Mastering Your Cost
    • Price Seg​ments
    • Sales Channels and Pricing Structure
    • Materials and Processes
  • Mastering Your Production
  • Contact Me
  • Mastering Your Product
    • - Art Direction
      • - - Performance, Pedi​gree and Per​sona
      • - - Perceptual Brand Mapping
      • - - Competitive Intelli​gence
    • - Finding the Right Creative(s)
    • - Product Development Process
  • Mastering Your Cost
    • - Price Seg​ments
    • - Sales Channels and Pricing Structure
    • - Materials and Processes
  • Mastering Your Production
  • Contact Me

Category Archives: Howto

Home/Archive Category: Howto

How Utilities are Counterintuitively not Capturing the Imagination of Luxury Consumers

Jan 2, 2020Francis

Since the launch of the Apple watch in April 2015, outsiders of the watches industry have been expecting smart watches to eventually take over luxury watches. At Woodshores, we look at the luxury and consumer electronics industries from the economic and anthropological perspective, and we try to debunk what we perceive as being a simplistic

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